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Marketing Campaign Design

Execute the design for a digital marketing campaign.

Summary: Create a concept for a marketing campaign design. You may create an ad campaign for an existing product, company, or brand (such as Coca-Cola, Apple, Microsoft, Google, Disney, Nike, BMW, Nescafe, or any other brand you would like to explore). You may also offer your services to a friend, business owner, or local organization for pro bono work (or even paid work). Finally, you may use one of your existing designs and make ads for it.

For your campaign, create one Facebook ad, one Instagram ad, and four display ads from the concept. Make sure to use a headline, branding, and imagery to create an effective design. Maintain the established visual hierarchy from the approved concept, a ten-pixel margin on all sides, the text must retain legibility and readability and use the correct color mode for the deliverable.

There are some final technical requirements for your exports. These are relatively standard practical details that you will perform during these type of production tasks, such as dimensions, file format, scale, and file size. Pay careful attention to these requirements, as they can make or break the successful completion of this assignment.

Design for a Digital Marketing Campaign

 FB Assignment Market Ad.jpg
Marketing Campaign Design 970 x 250_135k.jpg
Marketing Campaign Ads 728x90.jpg
bonus print spec.jpg
UNIQUE MARKETING ADS.jpg
Instagram Market Ads.jpg
BONUS PRINT SPEC FINAL VIEW.jpg
Marketing Campaign Ads 300x250_116k.jpg
Marketing Campaign Ads 300 x 600_127k.jpg
BONUS PRINT SPEC FINAL VIEW.jpg

Technical Requirements

  • In your final deliverables, include 1 Facebook ad, 1 Instagram ad, and 4 display banners (sized at 300x250, 300x600, 728x90, and 970x250).

  • Export files as PNG or JPG

  • All deliverables must be under 150k in file size, but at the highest possible quality

Design Requirements

  • Use one concept as the basis for all of your deliverables

  • Maintain the established visual hierarchy in each deliverable

  • Use the correct color mode for each deliverable

  • Use masking tools to overlap type and image

  • The type must be readable and legible

  • Each layout must retain a 10px margin on all sides

Bonus Requirements

  • Create an additional deliverable for print
    (Include technical specifications from the printer or publisher)

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