Social Media Ads
Download the provided Social Media Ad Templates and Supplied Images. Create five different unique designs by introducing different vector and raster imagery into the existing templates. These elements could be as simple as vector polka dots or as complex as a highly-detailed ornamentation (each of which you would create in Adobe Illustrator and import and as a smart object into the template). It is up to you the level of complexity. The focus of this assignment is towards your understanding of unity, emphasis, visual style, and Photoshop tools. It is important to note that the imagery you use needs to take a back seat to the ad content, and do more to emphasize it than compete with it in any way. In essence, you will be trying to find ways to subdue your images to enhance the template content. While we are exploring emphasis, this can also be a good exercise in unity and variety, as the social media ads are required to have the same visual style.
Social Media Ads
Technical Requirements
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Submit five (5) social ads in one PSD
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Use one of the provided templates for each ad
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Use one of the supplied images for each ad
Design Requirements
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Use a different complementary color scheme for each ad
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Typographic treatments must be readable and emphasized by imagery
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Use design techniques to apply the same visual style across all ads
Skill Requirements
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Use a smart object that contains an embedded vector graphic for imagery in each ad
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Use the crop tool to non-destructively crop your images
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Apply an adjustment layer or smart filter to every image in order to subdue it.
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Use only non-destructive image editing techniques: smart objects, smart filters, and adjustment layers
Bonus Requirements
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Name all of your layers so that your document is easily navigated by another designer
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Use a gradient map adjustment layer in all added imagery
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Use a blur filter, opacity, fill adjustment layer, or transparency in at least one ad.
